METAPHASICStart

The reality layer for performance marketing

Know what’s
real.

Every click, visit and lead arrives with a story. Almost all of them are true. We are built for the ones that aren’t — and we return a verdict before the moment has passed, with the evidence behind it.

In phaseOut of phase
01What we believe

There is no acceptable amount of fraud.

So we don’t ship a slider.

Every other tool in this category hands you a risk score and a threshold to tune. That does two things at once. It quietly moves the judgment from the vendor onto you. And it concedes that some fraud is fine, so long as you were the one who picked the number.

We think that’s the wrong frame entirely. Contaminated traffic isn’t a risk to be priced. It’s a contaminant to be found. Nobody tunes an acceptable threshold for lead in drinking water — you measure, and the answer is a verdict. So that is what we return.

Not shipping
Tolerance
02How it works

One call. One verdict. The evidence attached.

Point a request at us at the redirect, the form post or the page. We read it against device, network and behavioural signal — the phase signature of a real person operating a real device — and answer inside the window where the answer can still change the outcome.

01
The verdict
One answer, not a score you have to interpret. Real, or not, with the reason named. Decisive output is the product.
02
In the moment
Before the click resolves, not after the invoice clears. Post-hoc reporting only tells you what you already lost.
03
Evidence that holds up
Every verdict returns the signals behind it, timestamped and exportable. A clawback becomes a document, not an argument.
Verdict API illustrative
click · partner_4471
REALcoherent
  • device consistent
  • interaction rhythm human
  • network residential
evidence attached31 ms
Example response shape. Not live traffic.
03Who it’s for

Both sides of the argument, reading the same instrument.

A verdict only settles a dispute if the other party trusts the device. So we built one instrument and pointed it in both directions.

Buyers
Advertisers · lead buyers · affiliate managers

Stop paying for traffic that was never there.

Know which partners send people and which send process. Hold a payout with something you can put in front of them.

  • Verdicts at the click and at the lead
  • Evidence built for clawback conversations
  • Partner-level truth, not blended averages
Supply
Networks · publishers · aggregators

Prove it’s clean before anyone accuses you.

The same instrument, pointed inward. Find the contaminated source before your buyer does, and be the party in the room holding the reading.

  • Screen inbound supply continuously
  • Cut sources before they cost a relationship
  • Answer disputes with a record, not a rebuttal
04Pricing

One price. Published.

The same conviction, applied to commerce. You shouldn’t have to book a call to find out what something costs, and you shouldn’t get a different number than the company next to you.

Self-serve
$0.10CPM

Ten cents per thousand requests scored. Every verdict includes its evidence. No tiering, no minimum, no negotiation.

Enterprise

Custom deployments, volume commitments and integration work for platforms that need something shaped to them.

Point it at your worst partner first.

We’re not going to tell you how accurate we are. Everyone in this category quotes the same number and nobody believes it. Run your own traffic through it and read the result against what you already suspect.